Windsor’s Crissi Cochrane has just released the video for her Spotify-hit song, Pretty Words, filmed by Gavin Michael Booth in Tecumseh last week.
We spoke with Booth about the video concept, its process and what it was like to work with Cochrane for the second time.
Where did the video concept come from?
Crissi. She just said that she loves the ‘no makeup selfie’ movement and I thought, well, ‘how do we build that into a five minute video.’ It’s a five minute song, which is kind of rare these days. Deciding to do a single take video, you have to make sure there’s something interesting happening all the time.
We treated it as if she’s in a headshot or photography studio and went through several different lights. The lighting reflects the makeup too, because half of making someone look amazing on camera, the makeup is step one and the lighting is the other.
By the end of the video, even the lighting is completely flat to reflect the message of stripping away all the magic.
How long did it take to film?
Generally with one-take videos, you just block off a whole day. We did this in probably about eight hours, start to finish. That includes a ton of rehearsals. With this one, the real difficult element is the makeup. We were only going to get so many takes before Crissi’s skin would be irritated from the makeup and wiping it off.
How is it to work with Crissi?
She’s amazing. We did a video a few years ago for ‘Drive All Night.’ That was a much more ambitious concept, it involved about fifteen different locations and shooting over two days, but I’ve never heard her raise a peep on set. She’s always in a really joyful mood and the crew loves working with her. I like artists that have big crazy ideas.